New Brand Etonic!

New Brand Etonic!

Etonic 1876 was founded in Massachusetts, USA. The first sports brand worldwide, eEtonic is also the first brand with a collaboration with an equal brand, Fred Perry, a brand that anticipated the hype of sportswear and collabs.

This OG sportswear brand has been revived by surprising collabs such as with NBA star Hakeem Olajuwon in 2014. A brand that has become indispensable now that retro sportswear shoes are worn as lifestyle sneakers.

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